Take a bow Apple...If there is an end to the marketing and branding genius of Apple, I have yet to see it. For me, they embody the notion of brand-led innovation in a truly inspiring way. For anyone who wishes to be on the cutting edge of their industry, for any leader who gets up in the morning thinking about tomorrow rather than today, I hope each any every one of you is following Apple like a hawk follows, well, the fastest mouse in the field.
For providers, like Memorial Hermann Healthcare System, the iphone is quickly becoming akin to a medical device – serving the monitoring and diagnostic needs of doctors who, today more than ever, are treating on-the-go. Apps now do everything from tracking labor contractions and fetal heart rates, to providing access to medication histories and admitting records.
So has Apple developed a
Health Position? Perhaps not quite – but their innovative partnership with
industries and resources outside their more obvious product channels gives me
hope – hope that they will illuminate the opportunity for brands across the
marketplace to step up and embrace health as part of their inherent brand
offering.
Posted by Jeffrey A. Nemetz - Founder