We’ve been talking about emerging retail health for the last two years, spotlighting brands you know, and brands you don’t, that are making a significant difference in health and well being.
Kudos to Walgreens for the birth of its next-generation retail face. With this new model, Walgreens moves from a traditional pharmacy delivering thousands of medications everyday, to a major destination for consumers who will appreciate a portfolio of health and wellness offerings like never before under one roof.
What does it take to change the game in your industry? Walgreens knows. It’s a customer-centric approach. It’s about knowing your customers better than they know themselves and delivering a product that will leave them wondering how they ever lived without it. To change the game, you need to think about how your brand can make a difference in your customers’ lives.
Walgreens opened it’s new flagship store, located in downtown Chicago at State and Randolph, that embodies the evolution of what it means to be a health brand.
The new two-story store, which opened on Tuesday, focuses on being well and living a healthy lifestyle. Innovative food and convenience products like the juice bar and made to order smoothies, hand-rolled sushi prepared fresh daily, on-the-go meals including fresh made sandwiches, wraps and salads, and the debut of Walgreens’ healthy snack and drink brand, Good & Delish, and its Nice! brand of groceries and household items sold up to 30 percent less than national brands, are only the beginning.
On the second floor is the pharmacy, and a miniature salon where patrons can get manicures. Customers are greeted by a “health guide,” a pharmacy technician or nurse practitioner who can answer questions about medications. The pharmacist is no longer shielded by the glass wall, and is instead seated at a desk behind the “health guide.” Why? To increase patient-pharmacist interaction, and ultimately to improve patient outcomes. There are two small kiosks where patients can check in, pick up and pay, by credit card, for recurring or pre-filled prescriptions. In another area is the Take Care Clinic, staffed by a nurse practitioner who can administer vaccinations, perform physical examinations, and treat minor wounds.
Walgreens has created a one-stop shop for customers, evolving from a healthcare provider to a health and wellness destination.
On the second floor is the pharmacy, and a miniature salon where patrons can get manicures. Customers are greeted by a “health guide,”
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Posted by: Pharma Reviews | 01/25/2012 at 03:27 AM