Branding Inside Out For Success

I recently came across a posting in the Harvard Business Review titled, “Why Appreciation Matters So Much.” Its point was about the positive impact that recognition and the feeling of value by employees can have on productivity and performance. This idea struck me as something so simple, yet something so few companies understand. In fact, the article refers to a worldwide study by Towers Watson which shows less than 40% of workers feel engaged in their companies.

When it comes to branding, internal engagement is extremely poignant. How engaged internal stakeholders are in the company and brand can be the difference between success and failure. Who better to represent your brand than the people who work daily to bring it to life. If they don’t embrace it, neither will external stakeholders. Employees are just as much a part of the brand as any logo, tagline or communication you put to use. 

At HBG we have a saying, “great brands are developed from inside, out.” Gathering insights from employees upfront can be a great way to acknowledge their value and show appreciation for the work they do everyday. Through an employee survey, internal focus groups, one-on-one interviews, or even an internal microsite, companies can easily (and inexpensively) discover critical issues and opportunities that can help inform their decisions for the brand. By authentically integrating feedback, associates can feel validated and meaningful and in turn, are more likely to invest in their work.

To learn more about practical steps you can take to appreciate your team, read the full blog post. 

Comments

[Business Logo Design]

Branding is very important for any type of business you run. Brand is everything.

[It oklahoma]

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