HBG Health - Brand Innovations for Health

Press Release: February 25, 2010

FOR IMMEDIATE RELEASE

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HBG Health founder and CEO Jeffrey Nemetz invited to join Lake Forest Graduate School of Management Business Advisory Council. 

Chicago, February 25, 2010 – Jeffrey Nemetz, founder and CEO of HBG Health and long-time supporter of the Lake Forest Graduate School of Management (LFGSM), has been invited to join their Business Advisory Council. The Council is comprised of approximately 30 business leaders in the Chicago-land area, with experience ranging from Fortune 500 companies to small and mid-sized organizations.

Jeffrey, a seasoned board member for organizations and foundations such as the American Medical Association Foundation, Health At Work, the Ember Foundation and the Yellowbrick Foundation, brings to LFGSM over 25 years of experience in business development and brand building in the healthcare sector. Through his company, HBG Health, Jeffrey has partnered with leaders from across the industry as they look to crystallize their vision and propel familiarity and favorability in the market. He hopes to bring this nuanced understanding of the importance of brand to LFGSM.

“I am extremely pleased to be part of such a dynamic and impressive group of business professionals. I am confident my deep experience in the Chicago business arena will add value to this admirable group as we look to enhance the LFGSM experience,” Jeffrey commented. 

About HBG Health
HBG Health is health brand innovation firm. Headquartered in Chicago, Illinois, the firm has provided strategy, branding and communication services for consumer and B2B brands across the health sector for over 25 years. Partnering with Fortune 500 companies, as well as privately held and start-up ventures, HBG Health helps organizations innovate their brands to mean more – to their employees, their customers and their community.

To learn more about HBG Health visit thinkhbg.com.

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Press Release: October 21, 2009

FOR IMMEDIATE RELEASE

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Study from HBG Health demonstrates important link between sustainability and brand for healthcare providers. 

Chicago, October 21, 2009 – The latest “green” paper from HBG Health, A Healthy Shade of Green: Why a commitment to sustainability can help your healthcare brand mean more, shows an untapped opportunity for healthcare providers of every shape and size to connect sustainability initiatives to their brand. The study found that while the majority of consumers and healthcare personnel want providers to invest in efforts that preserve the planet, few healthcare providers have actually made it a priority or are communicating the steps they are taking. Unlike many other industries, healthcare providers have a greater ethical responsibility to “be green,” according to the research.

“It’s clear that consumers and healthcare providers alike are recognizing the inherent connection between sustainability and health. However few are actually championing their commitment to the health of the planet in a way that connects with their audiences,” said Jeffrey A. Nemetz, founder of HBG Health. “To achieve differentiation, healthcare organizations can take a bold step forward and make their brand stand for more than quality care or clinical excellence. Connecting sustainability to an organization’s vision and brand strategy is a powerful way to extend the commitment to care and be a leader in today’s healthcare market.”

A Healthy Shade of Green also highlights the most important sustainability initiatives that providers should focus on and how healthcare staff rate their current own efforts. 

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About HBG Health

HBG Health is health brand innovation firm. Headquartered in Chicago, Illinois, the firm has provided strategy, branding, and communication services for consumer and B2B brands across the health sector for over 25 years. Partnering with Fortune 500 companies, as well as privately held and start-up ventures, HBG Health helps organizations innovate their brands to mean more – to their employees, their customers, and their community.

To learn more about HBG Health visit thinkhbg.com.

 

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